
What is the Happy Cats Academy?
Our online learning platform where you get full access to the Cat Matrix and plenty of extras:
- Access to all modules and future content
- Videos with subtitles and transcripts
- Step-by-step explanation of the Cat Wheel and the Cat Matrix
- In-depth modules on wellbeing, care and behavioural problems
- Your personal Happy Cats Chatbot
What will you find in the Happy Cats Academy?
What makes our Academy so unique?

CAT WHEEL
What is the CAT WHEEL?
If you want to understand cat behaviour, you first need to know what you're looking at.
Behaviour never arises for no reason. A cat doesn't urinate “out of stubbornness”, doesn't attack “to be naughty”, and doesn't hide “for no reason”. Behind every behaviour there is a cause, a need, an emotion, or a combination of factors that influence each other.
That's why I developed the CAT WHEEL.
The CAT WHEEL is a structured overview (or 'model') that lets you look step by step at everything that can influence your cat's behaviour: her health, stress level, environment, safety, social relationships, communication, daily routines, character and previous experiences.
Instead of immediately looking for a quick fix, you first learn to understand why your cat does what she does. Because only once you see the cause can you really change something.
The CAT WHEEL forms the basis of the Happy Cats method and helps you analyse cat behaviour in a clear, structured and scientifically grounded way.
This way you learn not only what your cat does, but above all why she does it.

CAT MATRIX
What is the CAT MATRIX®?
After analysing cat behaviour and solving unwanted behaviour for years, I noticed I kept giving the same advice over and over.
Over more than ten years I tested and tried so many different solutions that I knew very well what worked and what didn't.
And it actually didn't matter much which behaviour was involved. Whether it was spraying, aggression, fear, insecurity, pica, house-soiling, frustration or scratching behaviour: the solutions that really made a difference turned out to be the same every time.
That's why I developed a general therapy plan, based on more than 200 client therapy plans, that every cat owner can use to better understand, prevent, guide and change cat behaviour.
The CAT MATRIX® was developed in 2019 and has since helped more than 10,000 cat owners and cat professionals resolve unwanted cat behaviour.
In the Happy Cats Academy you get full access to every step of the CAT MATRIX®.
Why should you apply the CAT MATRIX®?
Because your cat becomes so happy from it.
For years I kept seeing the same thing over and over: “This behavioural problem could have been prevented.”
Really.
Often even quite simply.
That's why I developed the CAT MATRIX®. And that's why I want you to have lifetime access to it. So you can use it, consult it, listen to it and watch it again whenever you need support with your cat's behaviour.
This way we can prevent and resolve as many unwanted, unnecessarily stressful situations as possible. For our cats, but also for ourselves and for everyone who lives with them.
We prevent cats from ending up in a shelter. We actively improve and safeguard their wellbeing. We strengthen our bond with them. We show them, in cat language, that we love them. Scientifically grounded, of course.
And what you then see happen is nothing short of magical.

HAPPY CATS CHATBOT
A unique chatbot, Felinova, trained by Anneleen herself to answer all your questions.
The Happy Cats Chatbot is your personal helpline within the Academy. It's trained on the books, videos, step-by-step plans, transcripts, models and methodology of the Happy Cats approach, including the Guide to a Happy Cat, the Cat Wheel and the Cat Matrix.
That means you can ask very specific questions about your cat's behaviour and get structured answers following the same scientifically grounded logic we also use in consultations.
It doesn't give quick tricks or standard solutions. It helps you analyse behaviour. Whether you're unsure about subtle stress signals, litter box behaviour, tension between cats, or just want to check you're not missing anything: the Happy Cats Chatbot helps you apply the Happy Cats method consistently and thoughtfully.
Think of it as your personal cat coach, right there in front of you, available all day for all your questions. What more could you want?
PRACTICAL INFO
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Distributeur:I Love Happy Cats
Happy Cats Academy (monthly contribution)
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Happy Cats Calendar 2026
Here are the scheduled coachings, trainings & events for this year.

"Reshaping existing behaviour, expectations and habits in cats"
Wed 10 June 2026 at 7:30 PM (Zoom)
by Anneleen Bru, cat behaviour therapist

Wednesday 23 Sept 2026 at 7:30 PM (Zoom)
by Anneleen Bru, cat behaviour therapist

"Managing adolescent behaviour in cats"
Tuesday 20 Oct 2026 at 7:30 PM (Zoom)
by Anneleen Bru, cat behaviour therapist

Wednesday 12 Nov 2026 at 7:30 PM (Zoom)
by Anneleen Bru, cat behaviour therapist

Sunday 27 Dec 2026 at 7:30 PM (Zoom)
by Anneleen Bru, cat behaviour therapist























